A bit more on my experience with the RED camera #22 on our TVC shoot in Sydney. Currently of course the camera only records to CF (Compact Flash) cards, and we had a maximum 8 GB size cards - about 6 of them. At 4K resolution, 25fps with Redcode compression we get about 4 and a half minutes record time per card. Actually it's about the same as a 400 foot roll of 35mm film. Pulling the CF card out and inserting another one and formatting it takes about the same time as changing a film magazine. The RED behaves more like a film camera than i would have imagined, at least for the time being while we are waiting for the hard drive.
One of the most interesting things about this camera from a cinematographers point of view is that it is much like a film negative in the way that the imaging characteristics are 'fixed' in camera for later manipulation only in post. Unlike a HD video camera there are no in camera 'paint' or setup menus for adjusting the look of the pictures, no gamma controls, black level, knee adjustment etc. Just physical adjustments like the lens, iris or filters actually affect the RAW images. Even the white balance and ASA settings only affect the HD video 'preview' output and don't actually change the RAW image - but they are added as metadata for viewing in post. Really very much like a film negative where the characteristics are designed by the manufacturer and tend to be manipulated later at the lab or in telecine.
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